The Third Wave
You’ve Got Mail
“There are few people on earth as synonymous with entrepreneurship as AOL founder, Steve Case.” Throughout social we bolstered Case’s revolutionary book, The Third Wave, to the entrepreneurial, business, and tech communities helping earn the spot of #1 Best-Selling Business Book of the Month title from the New York Times.
Working on the Sculpt team with talented Brand and Digital Marketing Strategists, we developed an expansive campaign strategy leading up to and after the book release. Our aesthetic was centered around appealing our target audience - featuring quote posts, animations, and reviews.
“Between February and June 15th, our Facebook posts achieved more than 1 million organic impressions and post engagements, our tweets generated nearly two million organic impressions, and social was the leading driver to the marketing site encompassing 54.6% of all traffic.” - Sculpt