Social Content for Creatives
Allsteel designs, builds, and delivers innovative, award-winning workplace furniture. In preparation for NeoCon, the commercial design industry’s most important annual trade show, we crafted a cohesive brand story highlighting Allsteel’s beautiful showroom, their Normann Copenhagen partnership, and the promotion of Jan Johnson’s key presentation, “Knowledge Worker Productivity and the Adaptive Workplace.”
During NeoCon 2017, Allsteel had a boost in year over year metrics across all platforms. With a 7.37% increase in website page views, an 8% increase in Facebook engagements, and most impressively on Instagram there was a 59% increase in new followers, 593% in engagements, and a 881% increase in engagements per post.
These increases can be attributed to a comprehensive design and campaign strategy paired with an immense understanding of the target audience. The design strategy included beautiful imagery, slideshows, product sketches and swatches to entice and engage the design community.